Static coupon vs Dynamic coupon

What are the differences between the Static and Dynamic coupons?

Check the comparison below to find which type best fits your program.

Feature	Static	Dynamic
How it works	A coupon is created and assigned upon affiliate registration. It is unique to each affiliate and can be shared on Instagram, Facebook, and websites.	A coupon is created when a customer clicks on an affiliate link. It's unique to each customer and can only be used for one purchase.
Coupon usage limitation	You can limit the number of times the coupon can be used by a customer (one use, multiple uses, or unlimited)	The coupon can only be used for one purchase. Each customer can receive multiple coupons for multiple purchases.
Why should you choose this coupon type?	✅ Can be automatically applies at checkout. ✅ Shareable on social media, allowing affiliates to promote it widely. This coupon tracks orders even if the customer doesn't use the affiliate link.	✅ Automatically applies at checkout. ✅ Prevents coupon leaks on coupon sites. Note! This coupon is not shareable, as a new single-use coupon is generated each time a customer clicks on an affiliate link. Affiliates will no longer see the coupon in their admin panel; they only share the affiliate link, and customers can claim the coupon from there.
Best for	Affiliates who promote long-term or recurring campaigns.	Short-term campaigns or click-based instant discounts.

Below are the guides and notes to help you set up each coupon type.

Static coupon

A personalized coupon is ideal for long-term promotions and helps to build familiarity between the affiliate and their audience, as the same code is continuously shared.

Go to Programs > Edit program > Customer Discount and select Static Coupon under the Discount type section.

The coupon is automatically assigned to each affiliate after being approved to join your program. This type of coupon is fixed, reusable, and shareable.

How can the coupon be auto-applied at checkout?

Turn on Auto-applied when customer use affiliate link

When enabled, the coupon will be automatically applied at checkout whenever a customer visits the store through the affiliate’s link.

You can edit the coupon format to decide how each affiliate’s coupon is generated. For example, if you set the format as SUMMER + Affiliate’s first name, and the affiliate’s first name is Jame, their assigned coupon will be SUMMERJAME.

All generated static coupons are listed in Coupons page. Here, you can view the total number of coupons generated and edit them when needed.

Dynamic coupon

A dynamic coupon is used only once per customer, reducing the risk of being misused or leaked. Dynamic coupons are perfect for campaigns where tighter control over coupon usage is needed.

Go to Programs > Edit program > Customer Discount and select Dynamic Coupon under the Discount type section.

This type of coupon is a one-time-use discount code, being generated only when a customer clicks an affiliate link.

Unlike Static Coupons, Dynamic Coupons are automatically applied at checkout by default when a customer purchases via an affiliate link (no need to enable the “Auto-applied” option). Additionally, affiliates cannot edit their dynamic coupon name, as each code is uniquely generated for each customer.

To fully activate and display the dynamic coupon, make sure the Discount popup is enabled in Settings > Onsite-Content > Discount popup.

You can update the content here.

The Discount popup appears when a visitor clicks an affiliate link and highlights:

• The affiliate’s name

• The discount details

• A copyable coupon code