> For the complete documentation index, see [llms.txt](https://docs.bixgrow.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.bixgrow.com/other-settings/affiliate-messages/email-automation/mailchimp.md). # Mailchimp ## Connection and integration Navigate to **Affiliate messages** > **Email automation**, and click the **Integrate** button to connect your Mailchimp account to send automatic emails. [**Learn more about how to connect Mailchimp with BixGrow.**](/other-settings/integrations/with-email-platforms/mailchimp.md)
## Sync affiliate list to Mailchimp Next, go to **Affiliate messages** > **Email automations** > **Mailchimp** > **Sync Affiliates** to sync your affiliate list to Mailchimp.
Choose the list that you created for your affiliates on Mailchimp and click **Save and Sync** to complete.
To change the list you're sending to Mailchimp, click the more option icon and select **Change list**.
## Send BixGrow events to Mailchimp Now, click **Sync events** to pull the 11 different BixGrow events into Mailchimp.
With 11 events synced to Mailchimp, you can trigger automated emails based on affiliate actions.
Event nameDefinition
bixgrow_reset_password_request The affiliate asked for a new password
bixgrow_added_affiliate You manually added an affiliate to a program
bixgrow_affiliate_appliedSomeone filled out the signup form and is pending
bixgrow_approved_affiliateYou accepted the affiliate account
bixgrow_denied_affiliateYou rejected the affiliate account
bixgrow_commission_payoutYou paid the affiliate balance
bixgrow_new_coupon_assigned A coupon code was successfully given to an affiliate
bixgrow_new_referral_order An affiliate brought a new sale
bixgrow_approved_ref_orderYou confirmed the referral sale is valid
bixgrow_denied_ref_orderYou rejected the referral sale
bixgrow_aff_postpurchasewidgetA customer became an affiliate via the thank-you page popup
## Properties
PropertiesValueExample
Brand name*|EVENT:brand_name|*BixGrow Demo Shop
Affiliate's first name*|EVENT:first_name|*John
Affiliate's last name*|EVENT:last_name|*Doe
Affiliate coupon*|EVENT:affiliate_coupon|*DEMO-COUPON-10
Affiliate link*|EVENT:affiliate_link|*https://bixgrow.com?ref=demo
Commission rate*|EVENT:commission_rate|*10%
Commission amount*|EVENT:commission_amount|*10.00
Order number*|EVENT:order_number|*#1001
Total sales*|EVENT:total|*100.00
Commissionable sales*|EVENT:commissionable_sales|*100.00
Customer name*|EVENT:customer_name|*John Doe
Affiliate log-in URL*|EVENT:affiliate_login_url|*https://bixgrow-demo-store.bixgrow.com/login
Commission paid out amount*|EVENT:paid_amount|*10.00
Reset password link*|EVENT:reset_password_link|*https://bixgrow.com/reset-password/demo-token
Password*|EVENT:password|*123456789
Supported properties in each event:
Event nameProperties
bixgrow_affiliate_applied
  • Brand name
  • Affiliate's first name
  • Affiliate's last name
bixgrow_approved_affiliate
  • Brand name
  • Affiliate's first name
  • Affiliate's last name
  • Affiliate coupon
  • Affiliate link
  • Commission rate
  • Affiliate login URL
bixgrow_denied_affiliate
  • Brand name
  • Affiliate's first name
  • Affiliate's last name
bixgrow_added_affiliate
  • Brand name
  • Affiliate's first name
  • Affiliate's last name
  • Affiliate coupon
  • Affiliate link
  • Commission rate
  • Password
  • Affiliate login URL
bixgrow_reset_password_request
  • Brand name
  • Affiliate's first name
  • Affiliate's last name
  • Reset password link
  • Affiliate login URL
bixgrow_new_referral_order
  • Brand name
  • Affiliate's first name
  • Affiliate's last name
  • Total sales
  • Commissionable sales
  • Commission amount
  • Order number
  • Customer name
  • Affiliate login URL
bixgrow_approved_ref_order
  • Brand name
  • Affiliate's first name
  • Affiliate's last name
  • Total sales
  • Commissionable sales
  • Commission amount
  • Order number
  • Customer name
  • Affiliate login URL
bixgrow_denied_referral_order
  • Brand name
  • Affiliate's first name
  • Affiliate's last name
  • Order number
bixgrow_commission_payout
  • Brand name
  • Affiliate's first name
  • Affiliate's last name
  • Commission paid out amount
  • Affiliate login URL
bixgrow_new_coupon_assigned
  • Brand name
  • Affiliate's first name
  • Affiliate's last name
  • Affiliate coupon
  • Affiliate login URL
bixgrow_aff_postpurchasewidget
  • Brand name
  • Affiliate's first name
  • Affiliate's last name
  • Affiliate coupon
  • Affiliate link
  • Commission rate
  • Affiliate login URL
  • Password
## Create event-based automations (Flow setup) From the menu, navigate to **Automations** > **Build from scratch**.
Next, name your automation based on the action you want to target (e.g., Affiliate Approved). Select the dedicated audience list synced with BixGrow that you just created. Then click the **Choose a trigger** button to proceed.
Click on **API & Integrations**. Select **Event API** from the available options.
Click on the **Event name** dropdown field to reveal all custom events automatically pushed from BixGrow to your Mailchimp account.
Select the specific event you want to trigger this email flow and click the **Save Trigger** button.
Once your BixGrow trigger event is successfully configured, click **Add a step** and select **Send email.**
Select **Edit** from the menu to configure your email's settings, content, and design layout.
Customize the sender details, email subject, and preview text, and don't forget to click **Save** when you're done.
After that, click **Select a Template** to start building your email content.
You will see many different layouts. Choose a pre-made design or click **Start from scratch** to build your own.
You will see a list of **Content Blocks**. You can simply click, hold, and drag these blocks into your email template to add new items.
You can use BixGrow event tags to add personal information to your emails. When Mailchimp sends the email, these tags automatically change to display the correct data for each individual affiliate. [**View available event properties here.**](#properties) When you are done designing your email, you can send a test email to yourself to see how it looks, or click **Save and return to journey** to finish.
Finally, don't forget to turn your flow on so Mailchimp can start sending out your emails automatically.