> For the complete documentation index, see [llms.txt](https://docs.bixgrow.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.bixgrow.com/referral-program/set-up-rewards.md).

# Set up rewards

Merchants can reward both advocates and referred friends to encourage sharing and conversions.

To reward both advocates and friends, BixGrow offers flexible reward options including discount code and Shopify store credit, allowing merchants to choose the incentive that best fits their referral strategy.

[Discount codes](/referral-program/set-up-rewards/single-reward/discount-codes.md) offer instant savings for advocates and friends, making them a powerful incentive to drive quick conversions. They are easy to redeem at checkout and work well for encouraging first-time purchases and immediate actions.

[Shopify store credits](/referral-program/set-up-rewards/single-reward/shopify-store-credit.md) are added directly to the customer’s Shopify account and can be used on future purchases after logging in.

[Free product](https://docs.bixgrow.com/referral-program/set-up-rewards/free-product) rewards advocates with a physical item when their referred friend completes a successful purchase.

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