# Track affiliate performance with GTM/Facebook Pixel

If you're looking to track affiliate signups, logins, and page visits, you can integrate either **Google Tag Manager (GTM)** or **Facebook Pixel** into your affiliate portal in **Settings > Affiliate portal** 

<figure><img src="/files/WjWxRnqdrgxoGoXoSNDz" alt=""><figcaption></figcaption></figure>

### Google Tag Manager

**1. Get your Container ID**\
If you don’t already have a GTM account:

* Go to <https://tagmanager.google.com>
* Click **Create Account**
* Set up a container for your Shopify store
* Choose **Web** as the target platform
* After setup, you will receive a GTM ID like `GTM-XXXXXXX`

**2. Enter your GTM ID**

* In Shopify admin, go to **Affiliate Portal Tracking**
* Click on **Google Tag Manager**
* Enter your **GTM Container ID**
* *(Optional)* Enter a **Signup Conversion Event** name (e.g., `affiliate_signup`)
* Click **Save**

**3. Create a Custom event trigger**

* In GTM, go to **Triggers** → **New**
* Choose trigger type: **Custom Event**
* Event name: match the one you entered above (e.g., `affiliate_signup`)
* Save the trigger

**4. Create a Tag to fire on signup**

* Go to **Tags** → **New**
* Choose a tag type (e.g., Google Ads Conversion Tracking, GA4 Event, etc.)
* Link the trigger from step 3
* Save and publish your container

### Facebook Pixel

**1. Create your Facebook Pixel ID**

* Go to Facebook Events Manager
* Click **Connect Data Sources** → Choose **Web**
* Select **Facebook Pixel** and click **Connect**
* Follow the steps and you will get a **Pixel ID** (a long numeric string)

**2. Enter your Pixel ID**

* In Shopify admin, go to **Affiliate Portal Tracking**
* Click on **Facebook Pixel**
* Enter your **Pixel ID**
* *(Optional)* Enter a **Signup Conversion Event** (e.g., `AffiliateSignup`)
* Click **Save**

**3. Set up a Custom Event**

* After a signup, the app will send a `fbq('trackCustom', 'AffiliateSignup')` event (or your chosen event name)
* In **Events Manager**, go to **Custom Conversions**
* Click **Create Custom Conversion**
  * Select your Pixel
  * Set **Event Name** = your custom event (e.g., `AffiliateSignup`)
  * Add rules if needed (e.g., URL contains `/signup-success`)
  * Click **Create**

{% hint style="info" %}

* You can use GTM to manage both Google Ads and Facebook Pixel centrally.
* Use the signup event to create retargeting audiences, optimize conversions, or measure ad performance.
* GTM and Facebook Pixel both support debugging tools like **Tag Assistant** and **Pixel Helper** for troubleshooting.
  {% endhint %}


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