# What is BixGrow?

BixGrow is a Shopify app that simplifies the process of connecting merchants and affiliates, allowing merchants to easily manage their affiliate marketing activities. BixGrow's user-friendly interface allows merchants to easily set up and monitor affiliate programs. Meanwhile, affiliates gain access to a carefully curated marketplace of opportunities, enabling them to effectively monetize their influence. 

One of the key advantages of an affiliate program is that it offers a low-cost, low-risk marketing solution—merchants only pay a portion of the sales revenue as commission once a sale has been made, ensuring that costs are tied directly to performance. To track referral orders, BixGrow provides affiliates with trackable links. Whenever someone makes a purchase through one of these links, the affiliate earns a commission, ensuring transparent and accurate tracking of performance and rewards.

### What are the differences between the Affiliate and Referral programs?

BixGrow offers two distinct programs: the **Affiliate Program** and the **Referral Program**. While both programs involve rewarding others for promoting your business, they serve different purposes and target different audiences.

<figure><img src="/files/rgI79QRhdWNmD6h5FqSV" alt=""><figcaption></figcaption></figure>

The Affiliate Program is best suited for businesses aiming to collaborate with professional marketers to reach a wider audience. Meanwhile, the Referral Program is ideal for leveraging your current customer base to grow your store organically through word-of-mouth.


---

# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://docs.bixgrow.com/bixgrow-intro/what-is-bixgrow.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.