# What is BixGrow?

BixGrow is a Shopify app that simplifies the process of connecting merchants and affiliates, allowing merchants to easily manage their affiliate marketing activities. BixGrow's user-friendly interface allows merchants to easily set up and monitor affiliate programs. Meanwhile, affiliates gain access to a carefully curated marketplace of opportunities, enabling them to effectively monetize their influence. 

One of the key advantages of an affiliate program is that it offers a low-cost, low-risk marketing solution—merchants only pay a portion of the sales revenue as commission once a sale has been made, ensuring that costs are tied directly to performance. To track referral orders, BixGrow provides affiliates with trackable links. Whenever someone makes a purchase through one of these links, the affiliate earns a commission, ensuring transparent and accurate tracking of performance and rewards.

### What are the differences between the Affiliate and Referral programs?

BixGrow offers two distinct programs: the **Affiliate Program** and the **Referral Program**. While both programs involve rewarding others for promoting your business, they serve different purposes and target different audiences.

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The Affiliate Program is best suited for businesses aiming to collaborate with professional marketers to reach a wider audience. Meanwhile, the Referral Program is ideal for leveraging your current customer base to grow your store organically through word-of-mouth.