> For the complete documentation index, see [llms.txt](https://docs.bixgrow.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.bixgrow.com/other-settings/integrations/with-email-platforms/mailchimp.md).
# Mailchimp
By integrating BixGrow with Mailchimp, you can automatically trigger specific email marketing campaigns based on your affiliates' real-time actions.
## 1. Sign up or log in to [your Mailchimp account](https://login.mailchimp.com/)
## 2. Create your audience list
Create a Mailchimp audience list for BixGrow to sync your contacts, launch marketing campaigns, and trigger automatic email flows.
Click on **Audience**, open the **More options** drop-down menu, and select **Audience settings**.
Click **Manage audiences**, then select **Create audience**.
Enter your specific details in the fields provided and review your contact information if needed.
In the **Form settings**, choose either **Single opt-in** or check the box to enable **Double opt-in**. You can also check the box to enable **GDPR** fields if you need to collect data consent.
Review the email address where you want to receive audience updates and select your notification preferences. Finally, click the **Create audience** button to save your new list.
{% hint style="info" %}
If you want to send emails to advocates in your **referral program** through Mailchimp, create an additional audience list so you can sync them later.
{% endhint %}
## 3. Get the MailChimp API key and integrate
Go to your profile > **Account and billing**
Click the **Extras** drop-down menu and select **API keys**.
In the **Your API Keys** section, click the **Create A Key** button.
Name your API Key, for example, BixGrow, and click **Generate Key**.
Copy the key and go back to BixGrow.
## 4. Connect Mailchimp in BixGrow
In BixGrow, navigate to **Settings** > **Integrations** > **Mailchimp** and click the **Connect** button.
Paste the API key you just copied and click **Connect** to complete the integration.
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