Static coupon vs Dynamic coupon

Static coupon

A personalized coupon is ideal for long-term promotions and helps to build familiarity between the affiliate and their audience, as the same code is continuously shared.

Go to Programs > Edit program > Customer Discount and select Static Coupon under the Discount type section.

The coupon is automatically assigned to each affiliate after being approved to join your program. This type of coupon is fixed, reusable, and shareable.

If “Auto-applied” is enabled, the coupon will be automatically applied at checkout when a customer visits the store through the affiliate's link. You can also choose to allow affiliates to customize their coupon name if desired.

Dynamic coupon

A dynamic coupon is used only once per customer, reducing the risk of being misused or leaked. Dynamic coupons are perfect for campaigns where tighter control over coupon usage is needed.

Go to Programs > Edit program > Customer Discount and select Dynamic Coupon under the Discount type section.

This type of coupon is a one-time-use discount code, being generated only when a customer clicks an affiliate link.

Unlike Static Coupons, Dynamic Coupons are automatically applied at checkout by default when a customer purchases via an affiliate link (no need to enable the “Auto-applied” option). Additionally, affiliates cannot edit their dynamic coupon name, as each code is uniquely generated for each customer.

To fully activate and display the dynamic coupon, make sure the Discount popup is enabled in Settings > Onsite-Content > Discount popup.

The Discount popup appears when a visitor clicks an affiliate link and highlights:

• The affiliate’s name

• The discount details

• A copyable coupon code