Conversion in Referral Marketing is simply your advocates getting customers to respond to their call-to-action. As a result, they bring back Orders, Clicks, and Customers.
An advocate reward is given when an order is recorded to be placed via a friend discount, which was generated by the advocate link. The order also had to be paid or marked as paid on Shopify. There are the order's date, order number, the advocate who brought the order, the friend who placed the order, the order's total sale, the reward status, and the friend discount code that was used.
The reward status will change from Approved to Suspended automatically if a return/refund for the order on Shopify is detected and no advocate reward will be given.